Watch Intro Video

Course curriculum

  • 3

    Platform Value

  • 4

    Platform Customers

    • Who are the true platform customers?

    • Curating the platform experience

    • Platform must be fit for purpose

    • Discovering and prioritizing customer needs

    • EXERCISE: Platform Customers

    • RECAP: Platform Customers

  • 5

    CASE STUDY: HelloFresh

    • Engineering platform happiness at HelloFresh

  • 6

    Platform Experience

    • Poor UX kills great products

    • Consistent UX reduces cognitive load

    • DevEx for internal platforms

    • EXERCISE: Platform Experience

    • RECAP: Platform Experience

  • 7

    Platform Adoption Cycle

    • What if no one uses the platform?

    • Measuring platform adoption

    • Reducing friction for the early majority

    • Reducing friction for the late majority

    • Selling the platform

    • EXERCISE: Platform Adoption Cycle

    • RECAP: Platform Adoption Cycle

  • 8

    Closing

    • How to get started with platform as a product

    • Lessons learned in this course

    • The End

  • 9

    Feedback, please!

    • Platform as a Product - Course Feedback

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